Is recruitment only the process of finding people to fill jobs?
Traditionally recruitment is thought of only in the context of finding employees to fill available jobs within an organization. If you want to expand on this consider the world of advertising. Advertising companies view recruitment and the process of identifying and luring potential customers for product or services their client companies. The process of recruiting customers has many similarities to recruiting candidates for jobs. You have to define the type of person that will buy or use the product or service and find a means of convincing those people to actually pay money for the product or service being offered.