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Money, Money, Money

Money, Money, Money its very clever the ways people persuade you to part with it and how incredibly good some companies have become at getting you to pay more for very little extra. For example I went down to my local Volkswagen dealer in Bristol the other day to have a look at their used car stock and the whole place is geared to making you spend your cash (understandably so, they are in business after all). Anyway back to the point a went in looking to buy a cheap used VW and ended up having a test drive for a brand new Golf, I was actually very close to buying it! How do they do it?